Major, major kudos to the Cos for all the work.
I do agree that Page ISN'T the most technically proficient "live" player out there. Heck, he IS sloppy...fingers stuck in the strings or losing his rhytmn section at times via his constant improvising onstage. Page's solos at times can sound tedious and rehearsed but then again that may be just me having listened to loads of live tapes of the band. Heck, all those "live" releases he doctored just to cover up his howling mistakes.
His main attribute though is how he can conjure up riffs for Zeppelin's tracks. None of them sound alike or extensions of each other. Imagination, subtlety, vision...always evolving. You can add his finger picking on the acoustic as more than acceptable. Page commented on it as a combination of "Bert Jansch, Pete Seeger and total incompetence"... Page also considers himself a "jack of all trades master of none" player with regards to his wide interests in music. He is a hell of a producer to with his miking techniques being able to achieve THAT "huge" sound on all the Zep LPs.
Mystique and image? Well, that is something he cultivated altogether. The whispering, worldy interviews. Those dragon and poppy suits. Accounts of his dabbling into the occult and Crowley. That low slung Les Paul which I'm sure many well schooled players think is not the PROPER way to play. All that hair! Shuffling, duck walking ala Chuck Berry...a lit Malboro dangling from his mouth. Page was the epitome of cool back in the '70's.
Page isn't THE and NEVER WILL be the best player if you want those that can play a million notes a second with the speed of a high performance Ferrari but he certainly makes a case as a well rounded figure as far as the instrument is concerned. Some prefer the impressive blinding fretboard runs of a Van Halen, Vai or a Malmsteen [not that I'm knocking it mind you] then there's the old school listeners who dig the players that are rooted within or influenced by the likes of James Burton and Scotty Moore which is Page.